BRAND CONTENT MAPS

DIGITAL PLANNING AND STRATEGY

Instagram Feed

Planning an Instagram feed for a Style Guide campaign. These posts were centered around the brand themes and the color palette.

Using organic content and captions to grow followers.

Behind-the-Scenes Storytelling

Behind-the-scenes Instagram posts are an effective way to connect with your audience on a deeper level and build a stronger brand community. By sharing glimpses into the inner workings of your company and the people who work there, you can humanize your brand and show your followers that you're more than just a faceless brand.

Brand Storytelling

These posts weave narratives that humanize the brand, offering compelling and relatable content that resonates with followers. The visual nature of Instagram allows for creative and engaging storytelling, leveraging images, videos, and captions to convey the brand's values, mission, and personality. Through consistent and cohesive storytelling and build a dedicated community of engaged followers who feel personally invested in the brand's journey.

Campaign Teasers

These compelling posts serve as a sneak peek, offering a taste of what's to come while igniting curiosity. By leveraging the platform's visual nature and storytelling capabilities, teasers build excitement, encouraging user engagement, shares, and comments. They create a sense of exclusivity, prompting followers to stay tuned for the full reveal, thereby increasing brand visibility and fostering a strong sense of community.

818 Instagram Layout Rebrand

CURATED REBRAND TO BRING A INTERACTIVE FEELING

A more casual and authentic Instagram feed would be more relatable to 818 Tequila's target audience of young adults and millennials. This generation values authenticity and transparency, and they are more likely to engage with brands that feel genuine. By sharing more behind-the-scenes content, bloopers, and outtakes, 818 Tequila can show its followers the real side of the brand and make it more relatable.

By sharing content that reflects the fun and vibrant lifestyle of its target audience, 818 Tequila can show its followers that the brand is more than just a product. It is a way of life. 818 Tequila is a brand that is all about fun and lifestyle. By sharing content that reflects this, the brand can create a more cohesive and authentic brand identity. This can help to make the brand more memorable and recognizable to consumers.

Mock Lacrosse Team Instagram Feed

CREATING THE ENGAGING SCHOOL SPIRIT

Cohesive

A cohesive layout creates a consistent visual experience for fans. This can be achieved by using the same color scheme, fonts, and image editing style throughout the feed. Consistency helps to build brand recognition and make the team's Instagram feed stand out from the crowd.

Story-telling

In the crowded world of social media, standing out requires more than the ordinary. Taking a bold step forward by seamlessly integrating videos, animations, and images into a single template. It's not just about standing out; it's about making an impact and leaving a lasting impression.

School Spirit

Through carefully curated content, Instagram becomes a dynamic hub that captures the essence of school pride, fostering a sense of belonging and enthusiasm among students. Live updates from events, behind-the-scenes glimpses, and interactive stories can all contribute to a real-time narrative that keeps the school spirit alive and resonating with every scroll. By embracing Instagram as a tool for connection and celebration, schools have the opportunity to create a digital space where excitement thrives, and the collective spirit of the student body is not just witnessed but actively shared and celebrated.